Heroine Make launched at 2005,is a Japanese makeup drugstore brand that widely popular across Asia such as Hong Kong, Taiwan,Singapore,Malaysia with their award winning beauty products.Especially these two .Heroine Make Long Super Water Proof Mascara won Harper's Bazaar Beauty Awards as Best Lengthening Mascara while Heroine Make Smooth Liquid Eyeliner  won Best Nylon Beauty Hitlist as Top 5 Liquid Eyeliner.I've also heard it said so many times that Heroine Make is considered as popular and recommended Japanese make up brand by some beauty gurus and blogger.Moreover,based on my own experience,I don't feel any single doubt to try their another product.

What I notice the most from Heroine Make is their unique packaging.You can tell it directly that it is a Japanese brand by the anime character of Princess/Himeko Elisabeth. I love how they pick a character as brand ambassador  to drive their brand stand out because the image of Himeko Elisabeth itself is unique in each packaging of Heroine Make products. She's born half-japanese and half-france,dressed with roma-gyaru style and always remain as elegant heroine in whatever she does.Her beauty doesn't fade even she portray sad emotion like crying,her makeup is still gorgeous as ever.

This great branding idea also make it's easier to differentiate Heroine Make with the other while mostly of them only use logo,or real model.This 'princess' approach refer to brand goals ; make every young woman feels like a real princess with their long lasting make up.